Developers of the latest patented packaging techniques are striving to create products that are more environmentally friendly. In fact, the latest reusable clamshells and green packaging techniques have made it so that consumers and producers alike can feel better about the processes that they purchase and create. In a time when people around the world are rethinking everything from the use of plastic bags to plastic straws, it should come as no surprise that there are also changes being made to the patented packaging industry.
Consumers are accustomed to the fact that the price that they pay for many of the items that they purchase include the cost of packaging. From utility storage boxes to custom clamshell packaging, there is an entire industry that is built around the need for safe and attractive packaging:
Clamshell is the term typically used to refer to a blister package that folds onto itself.
Causing damages amounting to at least $13 billion a year, a significant amount of the world’s plastic waste ends up in the ocean.
26% of respondents said that the packaging of a product is extremely important to their overall satisfaction, according to a 2016 West Rock Consumer Insights Study. This is a statistic that is an increase from the 18% in 2013.
Unfortunately, only 14% of consumers feel that brands are making an effort to improve packaging to satisfy consumer needs, according to a 2016 West Rock Consumer Insights Study.
66% of consumers have tried a new product because the packaging caught their eye, according to the 2016 West Rock Consumer Insights Study.
45% of consumers have purchased a product because the packaging was environmentally friendly, according to the same 2016 West Rock Consumer Insights Study.
52% of people around the world make purchase decisions partially due to packaging that shows a brand making a positive environmental and social impact.
From the latest announcements from a major retail coffee provider that they will ban the use of all plastic straws by the year 2020 to the large island of plastic garbage that is floating in the ocean, more and more consumers and producers are aware of the impact that packaging has on the environment. As a result, there is a growing trend to make sure that the packaging is reduced, and that what is used is recyclable.
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