Your Success Depends on Online Marketing
If you’ve got a business, you know just how hard it can be to manage the business and also keep a website up to date; not to mention also do digital marketing and maintain a social media presence! But doing so could be crucial to your marketing and sales, and the importance of building your brand through online marketing and social media can hardly be overestimated. There are quite a few good reasons to consider hiring an online marketing firm to help with your website design, or invest in building one yourself:
It’s Incredibly Time Consuming
That’s especially true if you’re not quite sure what you’re doing with web design. Maybe there’s someone in your office who theoretically can do digital marketing or manage the website. But can they really do it well? Right now, 50% of companies report that they are trying to use digital marketing, but they have no plan for doing so. That means a lot of shooting around in the dark. If your website design is even two years old, it’s probably already antiquated. It needs constant updates and maintenance as browsers and devices change. When asked about the biggest challenge they face, 15% of digital marketers reported that it was trying to meet expectations of customers who are constantly connected. Another 14% reported that their biggest issue was in executing consistent campaigns, and 13% said their biggest problem was the proliferation of media channels. It’s hard enough for digital marketing professionals to keep on top of all these things: it’s nearly impossible for the average small or medium-sized business to do so for itself.
Your Competition is Spending Money to Make It
In 2014, digital marketing was about 25% of the average budget, but experts estimate that will go up to 75% within five years. 78% of companies will have a dedicated social media team in 2015, and 68% have already seen increased sales by doing a new website design specifically for mobile devices. If you’re not looking at how the digital world can help you grow your business and promote your brand effectively, you’re already behind.
Your Customers Demand It
It’s absolutely crucial you keep your website in top shape. Research shows that about 46% of people now say that the design of a company’s website is the most important criteria for judging its credibility, and 82% of people say that online content has a moderate to major impact on how they choose what and from whom to buy. At the same time, 43% reject what they call “blatantly self-promotional” content. This means it’s essential you have a marketing team that knows just how to make you look good. Your website better run well, too, as if it takes four or more seconds to load, your bounce rate will go up to 100%. If it takes eight seconds or more, the bounce rate skyrockets to 150%.
You Need Social Media
It’s the gift that’s also a curse, but it’s not enough to have a brilliant website design anymore. You have to be connecting via social media and review sites, as well. The average consumer will look at 11 reviews before they buy anything, and 46% say they absolutely depend on social media when making choices about a purchase.
If you don’t already have a skilled marketing team, it’s time to think about getting one. If your business seems to small for that kind of investment, consider a company that can help you navigate the tricky waters of digital advertising and grow your brand effectively.