Thanks to the power of innovation and modern technology, LED signs are now widely used and serve as an effective branding tool than ever. On-premise these signs are well designed with vibrant colors and message that create an enduring impact on potential customers. Basically, LED business signs are used in product or service promotion while it also enables customers to find your location with much ease. Unlike tradition identification signs, LED signs are very popular because they allow different business messages to be displayed within a short time. Assume your business is just in the neighborhood, wouldn’t it be nice to promote your product or service to those who drive past your business on daily basis? In fact, it is estimated that 35% of potential customers wouldn’t have noticed a business had it not been for their sign. LED sign is a convenient and effective marketing tool that you can really take advantage of.
With the ability to update your digital LED business signs, you can have a fully marketing campaign which includes elements like specials promotion, services, products, and discounts to grasp people’s attention and reach the targeted audience. This will in turn, increase in foot traffic to your business and boost your sales. About 37% of people admit looking at an outdoor business ad once every day or often when they pass one. The benefit of LED display is tangible. On many occasions, a customer will make random stopovers when they notice these flickering signs. No matter if they’ll enter the shop and make a purchase or just stroll around, provided they have seen the signage, you can be sure of one extra potential customer in your bucket.
While there’s a wide range of LED business signs available, there are those specifically meant for indoor use or outdoor business application. They come in different sizes and designs for specific marketing and advertising needs. Besides, these electronic signs for business play the role of an outdoor sales agent for your business. Are you interested in attracting new customers and increase your sales? Well, you can do your business a huge favor by investing in a digital sign. In fact, experts have proved that electronic LED business signs directly impact you sales within few days of display.
When looking to invest on a digital led sign boards, there are few factors to consider and depending on your business location, these factors can differ. They include.
Here, you’ll need to first understand your local sign ordinances to make sure it allows placement of LED signs in your area. Zoning ordinances in town may dictate things like height restriction, size and type of sign to use. When it comes to signage regulations, it is crucial to not that there are different parties involved including sign manufacturers, dealers, businesses, and local authorities. The idea is to have a safe environment for business to operate in while communities interests are maintained.
Signage Message Content
Before you choose the size of LED sign you need, it’s important you first consider the message content you want to display. The number of lines, word count and characters should help you to pick the right LED board. Furthermore, the height of the LED sign is determined by the number of lines running from top to bottom while the width is determined by the characters stretching from left to right on the LED sign.
This is an important factor especially when you are choosing outdoor led business sign. The location of the LED sign will determine the distance from where the sign will be placed to your target audience. You may also need to determine the traffic in that area, both on foot and vehicles. In addition, the visibility of the sign will help you determine an appropriate time enough for your target audience to digest the content on the displays.
By evaluating all these factors, you can now make a sound judgment on the best-LED sign that suit your business needs. But one important thing you can’t ignore is, LED sign is one of the many tools used in marketing. Combining several marketing approaches can yield great results for your business.