If your business focuses on brand consulting or any aspect of brand marketing, then you know that the trend in the growing market of mobile devices is changing things. For 2013 and beyond, mobile marketing is considered by many industry experts as one of the biggest trends in marketing. Brand identity is essentially what people see of a product or service, or a company overall. It is what sets your product aside from that of others, and which gets people to buy something in the first place. It also helps to foster repeat business. Many times, brands are identified by their presence online, and the mobile audience is often the first target of advertisers. A study was conducted recently by the Pew Internet and American Life Project. The results show that 90 percent of smartphone owners claim to check their email and surf the web on mobile devices. A brand marketing agency is likely to handle mobile marketing based on these statistics alone.
Making brand marketing friendly to smartphone users means structuring the site so that it is easy to read on a small screen. Tools for viewing products and making purchases are also included in this strategy. Content is a very important marketing tool, and is used throughout the Web. Articles, blogs, and other forms of information make up the content of websites around the world. You can work directly for a brand marketing firm or become a franchise consultant to take part in the growing trend of contributing to the mobile advertising world. About 90 percent of marketers employ at least some form of content marketing; some are not even aware they are doing so. A wide variety of factors go into producing effective content, which is why every business needs an agency on their side.
On the mobile side of things, brand marketing is more often involving a tweaking of websites to fit mobile formats. It is the quality of content that brings in sales, and this is way more important than the quantity. This is one of the first rules in content marketing. Building a brand and increasing sales is the point of franchise marketing, thus content is essential for this purpose as well. The mobile device market requires a formula for this also, but brand marketing itself is not new. The mobile market has changed some things in recent years, but magazines and such have been around a long time. The first American magazine was published in Philadelphia, way back in 1751, so the mobile trend is just another step up in the scheme of things.