Taking A Look At The Importance Of Signage Here In The United States
Here in the United States, custom signs are hugely important from an advertising standpoint, something that just about any sign company will be able to tell you all too easily. After all, the average adult living in this country is actually likely to see as many as 3,000 various signs and advertisements over the course not of a full week, but of just one day. For many people, the signage that we see, the custom signs that we come across, has a bigger impact on our purchasing decisions than we even realize.
Take on site custom signs, or example, which are so powerful as to be equatable to taking out as many as 24 newspaper ads over the course of just one single year – and full paged newspaper adds, at that. Having signage is hugely important, as many impulse purchases will be made in store and the use of signage and various custom signs on site can actually raise the sales of even fully priced items by as considerable a percentage as 20%. For many people, the thought of online signage being all that important isn’t something that they believe, as many people have switched over to online shopping at least in part. However, the vast majority of actual purchases are still actually made in brick and mortar locations of stores all around the country, as many people very much want to see a product in person before actually committing to buying it.
And custom signs for in store usage is easy, as there are many ways that these custom signs can be easily incorporated throughout the typical store or retail space. In fact, from wall decals to window signs to free standing signs in sign holders, there are so many ways that well made custom signs can make their way into just about any store. And the importance of having them there is certainly not one that should be discounted or overlooked by any standards.
In addition to the use of custom signs in store, custom signs outside of the actual retail location are also quite important. After all, many people see many different custom signs just on their typical commute to work, particularly in the form of billboards. And billboards are so impactful, as a matter of fact, the nearly three quarters of all people will look at most of the billboards that they drive past (around 71% of them, to be just a little bit more specific). Sign installers will also likely be able to attest to just how prevalent and important custom signs such as billboards are.
But there are a number of things that must be considered when planning to erect custom signs in the form of billboards. Location, for instance, is just about everything. After all, the data that has been gathered on the subject shows that the vast majority of all people – up to 85% of them – typically don’t shop more than five miles away from their home. Therefore, all billboards for a business should be within five miles of it in order to target the most viable customer base that is possible.
Of course, the quality of custom signs, be they remote custom signs or custom signs for on site usage, is also a hugely critical thing – perhaps even the most critical of all, aside from the importance of having some type of signage in the first place. After all, up to 70% of all customers here in the United States feel quite strongly that the quality of a sign that they see is actually a direct reflection not just on the sign itself but on the overall quality of the business, brand, or product that it is advertising. In addition to this, nearly 80% of all consumers and potential customers will actually remember a business solely based on the sign that they have seen advertising it, thus making the quality of the custom signs that used hugely important from this standpoint as well.
At the end of the day, the importance of all types of custom signs is not something that should be discounted.